Public School New York SS18 — Presentation Direction and Design
In collaboration with Jordan Brand and Public School New York we developed the concept around celebrating Chinatown and many other thriving "immigrant" cultures existing in NYC for their SS18 presentation. We developed invites to mimic the classic red grocery bag you'll find many Canal st. vendors giving out. A simple smiley and a "Thank You Come Again."
From there we created items in conjunction such as; announcement collateral, backdrop posters, several merchandise items, and some of the collection graphics.