anOnlyChild — Identity and Collateral Assets
Art and Visual Direction
Additional Design, Art Direction, and Photography
Product Images: Marta Sarapova
Maxwell Osborne is a known fashion figure in New York City since co founding Public School NY, which was part of the rise of mens contemporary fashion and streetwear. Since then he has been working to launch a collection that has a very personal tone, coined after his journery as an only child and represented through the lowercase a in the wordmark.
The brand's aesthetic pulls subtley from his familial roots while taking cues from an evolving New York fashion scene.