MTV — Document of Un-used Branding Proposals
Motion Branding Direction
This work was completed at Gretel NY
After an extensive brand development project the team at Gretel and I had developed about 8-10 visual identity systems with 4–5000 individuals frames to showcase each direction for MTV.
Following the brand development I collected many of the ideas, visuals and frames that I worked on and had developed over the weeks and collected them in a document meant to preserve the un-used work in a tangible collectable way.