DFW International Airport: Concept Direction
  • Branding/Identity
  • Creative Direction: Chris Campbell
  • 2015

This concept is not published

This proposed direction for the re-brand of Dallas Fort-Worth International Airport was created while at Interbrand NY. One of 5 directions, this concept was DFW as a superhub for travel and experience. The logo comes from the idea of projected light showing whats next, destinations, or experience to be had.

During the course of the project I was tasked with developing this direction and the elements of the graphic language and visual identity system. Creating a coheisive system that stretches across the many touch points within the DFW airport experience.