- Branding/Design Direction
- Creative Direction: Liron Ashkenazi Eldar & Gal Eldar
- Art Direction: Liron Ashkenazi Eldar
- 3D Design: Liron Ashkenazi Eldar
- Additional Design: Nate Cover
To coincide with the launch of Airswap's peer-to-peer trading platform, the Artery was tasked to give them a vibrant 3D assets. Along with the visual restructure I worked to develop a new wordmark and brand system. The wordmark was developed with the action of trading fixed into it. The A's trade metephorically back and forth similar to the way the peer to peer system works. With a squat cap letter height the wordmark fits centered with their current triangular symbol. It also provided a more welcoming wordmark with a sense of security and trust. As the team is located in 3 cities globally along with their users strewn across over 30 countries, we wanted to provide a system that could translate simply. Becoming a fun alternate usage for specific local regions and partners. All based from the original action of swaping (trading).